Copywriting & communications from glorious Devon.
We all use Facebook, because that’s where our friends are. But we also hate Facebook, because our newsfeeds are full of random crap, chosen by The Algorithm. Do you really need to be told your friends have Liked the Big Hairy Sp*der Sanctuary’s Page, picked a fight on the Daily Mail’s Page or been tagged …
Continue reading "Get the Facebook Newsfeed you really want"
Imagine a management meeting... “Hey guys, we need to be modern, digital and forward thinking – let’s set up accounts on Twitter, LinkedIn and Facebook, then we can put whizzy icons on our website and look like we’re really up to date!” “Great idea, let’s totally do that! Who’s going to run the accounts?” “Oh, …
Back in the old days, when cameras still used film (and if you don’t know what film is, get off my lawn you pesky kids) everything was nice and simple. Pictures were used for brochures, prospectuses, leaflets and magazines. Usually they would be taken by a professional snapper at a proper photoshoot and with a …
Ah, transparency.... The T word has been in the news a lot recently, with Team Sky facing a barrage of demands for them to release Chris Froome’s power data. If you don’t follow cycling, that data (heart rate, rpm, power etc) is the Holy Grail for fans and journalists struggling to make sense of a …
Lloyds recently published figures showing that 23% of SMEs and 58% of charities lack basic digital skills. That's astonishing, but having spoken to many small businesses, it's not hard to believe. So, what is holding people back? In my experience there are two reasons, time and confidence. In the last couple of years I've spent …
There's a naughty secret to successful comms and social media.... People in the business are very good at telling potential clients and peers why 'You Must Do These Ten Things' to achieve Goal X, whether it's getting people to read your blog, follow you on Twitter or engage on some whizzy new platform that only …
I've just been checking out the social media accounts of a potential employer/client. It's always interesting to see how other people run their accounts, what their posting style is, the type of content they produce and how their brand presents itself. In this case, their Facebook use is pretty strong, with some good Like numbers. …
Well Chuffed Comms 