Imagine a management meeting... “Hey guys, we need to be modern, digital and forward thinking – let’s set up accounts on Twitter, LinkedIn and Facebook, then we can put whizzy icons on our website and look like we’re really up to date!” “Great idea, let’s totally do that! Who’s going to run the accounts?” “Oh, …
Don’t fear the snapper
Back in the old days, when cameras still used film (and if you don’t know what film is, get off my lawn you pesky kids) everything was nice and simple. Pictures were used for brochures, prospectuses, leaflets and magazines. Usually they would be taken by a professional snapper at a proper photoshoot and with a …
Praying mantis vs garden spider
Lloyds recently published figures showing that 23% of SMEs and 58% of charities lack basic digital skills. That's astonishing, but having spoken to many small businesses, it's not hard to believe. So, what is holding people back? In my experience there are two reasons, time and confidence. In the last couple of years I've spent …
Always room for improvement…
I've just been checking out the social media accounts of a potential employer/client. It's always interesting to see how other people run their accounts, what their posting style is, the type of content they produce and how their brand presents itself. In this case, their Facebook use is pretty strong, with some good Like numbers. …