Copywriting & communications from glorious Devon.
I last rode London-Edinburgh-London back in 2013. I was younger, slightly lighter and considerably less experienced than I am now. Nine years later I'm riding it again. Hopefully there will be fewer mistakes than last time, and I made a lot. The LEL website explains everything except why. Last time round I staggered over the …
We all use Facebook, because that’s where our friends are. But we also hate Facebook, because our newsfeeds are full of random crap, chosen by The Algorithm. Do you really need to be told your friends have Liked the Big Hairy Sp*der Sanctuary’s Page, picked a fight on the Daily Mail’s Page or been tagged …
Continue reading "Get the Facebook Newsfeed you really want"
If it happens, you won’t see it coming. Chris Cornell and Chester Bennington had their demons, but they’d sold millions and were buoyed up by the love their families and thousands of fans who turned up to see them on tour. Both dead, both suicides. Why? Their family and friends will be reaching for answers, …
A couple of years ago I interviewed Vin Denson. If you were looking for a British cycling legend, an anonymous housing estate in Essex probably isn't the first place you'd look. Neatly trimmed hedges divide the houses, everything looks very respectable and ordinary. It's not a bad place to be retired but it's a far …
Continue reading "“I’ll have what Eddy Merckx is getting” – Vin Denson"
Imagine a management meeting... “Hey guys, we need to be modern, digital and forward thinking – let’s set up accounts on Twitter, LinkedIn and Facebook, then we can put whizzy icons on our website and look like we’re really up to date!” “Great idea, let’s totally do that! Who’s going to run the accounts?” “Oh, …
Back in the old days, when cameras still used film (and if you don’t know what film is, get off my lawn you pesky kids) everything was nice and simple. Pictures were used for brochures, prospectuses, leaflets and magazines. Usually they would be taken by a professional snapper at a proper photoshoot and with a …
Ah, transparency.... The T word has been in the news a lot recently, with Team Sky facing a barrage of demands for them to release Chris Froome’s power data. If you don’t follow cycling, that data (heart rate, rpm, power etc) is the Holy Grail for fans and journalists struggling to make sense of a …
Lloyds recently published figures showing that 23% of SMEs and 58% of charities lack basic digital skills. That's astonishing, but having spoken to many small businesses, it's not hard to believe. So, what is holding people back? In my experience there are two reasons, time and confidence. In the last couple of years I've spent …
As career lowlights go, dancing to Whigfield while dressed as a dolphin has to be right up there. But believe it or not, things could have been worse... It was 1994. I was living in Coventry, on the dole and pretty fed up. Having blown my shot at further education and not having any useful …
There's a naughty secret to successful comms and social media.... People in the business are very good at telling potential clients and peers why 'You Must Do These Ten Things' to achieve Goal X, whether it's getting people to read your blog, follow you on Twitter or engage on some whizzy new platform that only …
Well Chuffed Comms 