Copywriting & communications from glorious Devon.
I last rode London-Edinburgh-London back in 2013. I was younger, slightly lighter and considerably less experienced than I am now. Nine years later I'm riding it again. Hopefully there will be fewer mistakes than last time, and I made a lot. The LEL website explains everything except why. Last time round I staggered over the …
If I'm awake at 5.30am on a Sunday, I'm either getting ready for a bike ride, or I'm already on one. Of course, the house could also be on fire, but let's ignore that possibility... On this particular Sunday it was the Somer Valley CC Mendip Sportive that I was riding, along with Gill (my …
Continue reading "5.30am on a Sunday? Must be audax o’clock…"
There's a naughty secret to successful comms and social media.... People in the business are very good at telling potential clients and peers why 'You Must Do These Ten Things' to achieve Goal X, whether it's getting people to read your blog, follow you on Twitter or engage on some whizzy new platform that only …
Everyone rides for different reasons. Health, sport, fitness, to compete or just plain old getting from A to B. But I bet that everyone who rides shares at least one thing - sitting on a bike is a great place to think. The simple act of keeping the wheels turning is the kind of repetitive …
Well Chuffed Comms 