The Road To LEL

I last rode London-Edinburgh-London back in 2013. I was younger, slightly lighter and considerably less experienced than I am now. Nine years later I'm riding it again. Hopefully there will be fewer mistakes than last time, and I made a lot. The LEL website explains everything except why. Last time round I staggered over the …

Fun, fun, fun!

There's a naughty secret to successful comms and social media.... People in the business are very good at telling potential clients and peers why 'You Must Do These Ten Things' to achieve Goal X, whether it's getting people to read your blog, follow you on Twitter or engage on some whizzy new platform that only …